| A selection of some of
our favourite projects for you to view. For more information on what
we've done and what we do, please contact us
directly. |
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ACC NZ Safety Week Xm Installation |
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ACC, wanted to do something really unusual to help raise the public’s interest and awareness of their annual NZ Safety Week. We were asked if we could come up with something. We decided to create some intrigue by developing an ‘art installation’ outside the Wellington City Art Gallery. This installation would unfold over three days until the ‘reveal’ as to what it was all about. |
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Wild Rock Website |
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TOUCH/CAST recently launched Craggy Range's new Wild Rock website, wildrock.co.nz, which boasts a virtual homepage linked up to live weather from Craggy's New Zealand base in Hawkes Bay - if it's raining in the bay it'll be raining online. The homepage operates by New Zealand time, cycling through dawn, midday, dusk and then evening scenes with the staff and visitors walking about as they please. Behind the homepage, is a full inventory of Wild Rock wines, tasting notes, distibution outlets and wine life news. |
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Push The Button |
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The TOUCH/CAST team originally conceived Push The Button over a lazy Christmas Day Bar-B-Q at one of their homes. It was an audacious idea and hugely ambitious. Primarily aimed at Telecom Mobile 027 customers, Push The Button was a continuation of an ongoing strategy to make them feel vindicated for being with Telecom Mobile by providing fun activities where cool prizes could be won, but most importantly to make Vodafone users feel excluded. |
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Website |
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TOUCH/CAST recently re-designed Boost Mobile's New Zealand website, www.boostmobile.co.nz. Online shopping, mobile top-ups, Boost Crew news and event updates plus the latest in offerings to the Boost Mobile customer base, TOUCH/CAST partnered with Wellington based development firm Catalyst IT to build and launch the site in August this year. The new Boostmobile.co.nz breaks into new territory with a look and feel appealing to an even wider range of youth audiences. |
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The Time Capsule (Schools competition) |
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TOUCH/CAST AND TELECOM
EXPERIMENT WITH TIME TRAVEL: What a great headline eh? OK, so we've
stretched the truth a little, but we have just launched 'The Ultimate
Time Capsule competition' for Telecom's School Connection programme. |
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Rock, Paper, Scissors (RPS) |
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RPS027 was a fully integrated event involving a text engine, website, wapsite, traditional advertising and even TV programming content. This game event demonstrated how moving from the traditional advertising model of marketing interruption, to one of market experience and engagement can pay dividends. |
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Channel 222 (DVD RAM Player) |
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Originally briefed into the agency as a print and retail point-of-sale campaign, it was soon discovered that due to the complexity of product features and confusion in the market over formats, a revolutionary approach was needed to connect with the potential market. The SMP became "The biggest breakthrough in TV since the VCR", and the line "Join the revolution, go to Channel 222" was born. |