TOUCH/CAST recently launched Craggy Range's new Wild Rock website, wildrock.co.nz, which boasts a virtual homepage linked up to live weather from Craggy's New Zealand base in Hawkes Bay - if it's raining in the bay it'll be raining online. The homepage also operates in New Zealand time, cycling through dawn, midday, dusk and then evening scenes with the staff and visitors walking about as they please. Behind the homepage, is a full inventory of Wild Rock wines, tasting notes, distribution outlets and wine life news.

The website includes a Funstuff area enabling users to send e-cards and makes use of mobile tools that aid the novice during any 'wine-buff' conversation. All they have to do is use their mobile phone and text 'tip' or 'lingo' to 'WILD' for conversation starters and wine tips.

Wild Rock was brought to life with our FLASH partners, Secondsphere, and development partners Breathe Communications.